How to Price Your Makeup Services as a Makeup Artist?

The pricing of makeover services depends on various factors; therefore, no one can answer this question straight-up. 

Many makeup artists get confused about how much they should charge their customers for their services. It is an arduous task!

If you set a small price, you can be discerned as "cheap."

On the other hand, if you charge too much, you can be perceived as "expensive."

Now, you must be thinking about determining the best price range for your business that attracts new customers while maintaining competitiveness.

Keep reading this blog as we have compiled some tips and tricks that will help you charge sensibly. This will allow your career as a professional makeup artist to thrive.

1.    Do the research

Research is the first and foremost requirement to set your price right.

Know what your competitors are charging:

The first rule for pricing your makeup services is to evaluate what your rivals charge. Then take some time and research other makeup artists' prices in your area and create a list of prices they charge for services you will provide.

Doing this will give you a chance to find a quick pattern for your service charges. You will probably discover that most of them charge a difference of few rupees for a similar service.

Now, it's time to go beyond merely listing the price range of your competitors.

Note down their skill set and experience, etc., because all these factors influence how clients perceive them.

A professional makeup artist who has been in the field for 20 years will charge more than the ones who just started their business or have less than a year's experience!

Before entering the market, compiling a list, like the above mentioned, is integral to your success.

Target clients:  

After getting an idea of your competitors' fee structure, conduct a quick survey to determine what your targeted audience or customers want to get from your business.

Now, obviously, most of them want high-quality services at low prices. Understandably so.

However, setting extremely low prices for your services is not an excellent approach to effectively running your business.

Probably your competitors have a list of very comparable services they deliver. Would your clients like to get these types of services? Maybe they want additional services in the same package, or they would like to get a combination of different services or package deals.

However, publishing your price list will help you get your customers on board in the early stage.

Set up a fair price structure:

Once you are done with what you should charge based on your location, experience, and local competitors, etc., now comes the time to list down all the services you will provide. Then fix a fair price for each of your services.

It will not take a lot of time.

Also, no need to worry about taxes at this stage; just focus on setting a fair price for each service. You will able to decide those figures in a minute.

Try different pricing structures for your makeup artistry services:

Now you have a rough price list for the different services you offer.

Is it looking bore or unattractive?

Use the below-mentioned tricks to make it impressive.

Remember: You have to publish this price list on your professional website, and it has to look attractive to grab potential customers.

2.     Don't use pesky symbols

Have you ever seen a menu of restaurants with a straightforward 2 or 3 digit amount written next to each item, no dollar or pound sign? Actually, that is performed very much intentionally.

Some people find currency symbols an ominous sign because it gives a more pressing feeling that their money will be separated soon.

So, it is recommended not to use those pesky symbols while listing your services. Instead, try to use simple number values and round the prices up to even numbers.

It will help you in attracting more clients and will look professional.

Playing with dollars and cents:

There are many theories presently available that argue about the law of .95 or .99.

According to this rule, if you decrease the rupee's cost, for example, from 100 to 99, the customer will consider a second price better than the first one.

If you want to use this rule, you can definitely try it!

Basically, our aim is to create an eye-catching price list, regardless of your preference.

3.     List from highest to lowest

Most businesses create their price list in the lowest to the highest manner that means starting from the smallest amount and leading to the more expensive ones.

If you use an opposite price listing technique, from more expensive services to the least expensive ones, for instance, when a female looks at the highest price Rs. 50, then she will consider it as a costly option as compared to Rs. 30.

So, she will definitely be attracted to 30 rather than 50, which means this is a smart approach to grab a potential customer.

For example, let's compare these two lists:

party makeup                           39.99	Makeover lesson                      Rs. 100
wedding makeup                       59.99	Prom makeup                             Rs. 80
Prom makeup                            79.99	wedding makeup                     Rs. 60
Makeover lesson                       99.99	party makeup                            Rs. 40

 

Both lists are showing exactly the same services with the same prices. However, the difference is that the right list is in ascending order using the penny minus rule with a currency symbol.  The list on the left side is in descending order and shows currency in plain digits without the currency symbol.

 

Offer package deals:

Once the base prices are set for all your makeup services, it's time to decide on different discount offers or package deals that you can use to grab new customers.

 

The goal of using this trick is not to devalue your price list. In fact, it helps the customers to value their money. As a result, they feel attracted to your services via offers, vouchers, package deals, etc., and keep coming back.

 

For this purpose, you may consider the following:

•  Offer multiple services at a lower price.
•  Start a referral program and offer 50% less to those who refer your services to others.
•  Give a discount to your friends and people living in your area.
•  Offer a bundle of high-quality services in one deal at a low-price range.
•  Start a loyalty program so that your clients return to you every time they need makeup services.

 

These offers will help you get more clients and encourage existing customers to come time and again to avail your services.

 

It is suggested to price your makeup services in Pakistan according to the market, but it doesn't mean you should devalue your skills. Lowering your price to get more customers is not the way to go about things. If you have a lower price range, people will start perceiving low quality as it is the first thing that comes to their mind.

 

The Expert app does it all for you. We already set competitive prices so that you can get the value of your skills. So get yourself registered and start making money today.

 

Do believe in yourself, others will automatically believe in you.